When someone searches for the product or services that you offer on Google, does your website appear in the search results? Then quickly take a look at your website. Are you generate the best results for your business? The fact is that, most businesses either aren’t aware or don’t know how to truly get the most out of their website. That’s where Enterprise Seo can help!
In this post, you’ll find a summary of the most important issues to consider when dealing with enterprise SEO.
1. Firstly What is Search engine optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. When someone Google searches for the product or services that you offer, does your website appear in the search results?
On the most basic level, enterprise SEO is about an increased scale and bigger everything: more pages to work on, more resources required and bigger budgets.
2. What Is Enterprise SEO?
It should be mentioned that the fundamental tactics between general SEO and enterprise SEO are basically the same except there is more of a need for buy-in and then more pages to work on for one tactic.
Enterprise SEO is the action of implementing techniques to improve your website’s performance and visibility for search engine optimization.
Enterprise SEO allows your business to strategically put techniques into action that will help your website rank in the top search results and attract valuable customers.
Take a look at how we used enterprise SEO to achieve massive sales for our client’s company in just 4 months: In today’s technologically-driven society, your company’s website is the backbone of all your online content.
Your target audience will more often than not travel to your website from other online platforms to make a purchase, or complete any other specified action. With that being said, if your website is not optimized with the right content, your whole online presence can take a toll.
This new digital era has not only given way to a change in how consumers shop and consume information, but also made a way for digital marketing tools to help businesses grow online. Your prospective customers are looking for your product or service using search engines such as Google and Bing.
Why is this important to you? Well, it is important for enterprises like yours because the more people that are able to find your website through these search engines, the more conversions you have the ability to make.
However, it is not enough to create content that impresses your audience, it also has to impress the search engine algorithm. After all, how will your prospective customers ever reach your website if it doesn’t appear in their search results?
When optimizing your website to fit the search engine’s best practices, you will rank higher on these search engines. That means more people will be exposed to your website. Thus, giving you the opportunity to receive more traffic.
Now let’s take a deeper look at how enterprise SEO can help your website generate the best results and how your business overall can grow its customer.
3. Can Enterprise SEO Benefit My Business?
We are already discussed how enterprise SEO can aid in generating more traffic on your websites. But there are a ton of benefits your company can be experiencing from enterprise SEO.
Enterprise SEO helps you pinpoint the right customers for your business and attract them to your website with the right marketing techniques. You do not want to advertise on channels that do not pertain to your target customers. Otherwise, you are not reaching your qualified prospects.
Your qualified prospects are most important to your business, as they are the ones that are most likely to purchase from you.
Enterprise SEO is a vital way to recognize what words your qualified prospects are using in their searches, and using those words in your content to attract them. Aside from that, take a look at some of the other benefits of enterprise SEO:
Grow Your Customer Base Your customers drive your business’s success. That’s why it is important to create effective content that will be valuable and engaging to your target audience.
Enterprise SEO helps you create that content and optimize it so you are reaching qualified prospects. Once they reach your website, make a purchase from you, and are satisfied with their purchase, that will positively affect their future purchasing decisions and they will more than likely become repeat customers.
This is the key to building relationships with your customers and growing your customer base.
Amplify Your Other Digital Marketing Initiatives A responsive website will aid your other marketing efforts. This is because your website is the center point of all your other online content.
When you have a website that is recognizable and engaging, that allows all your other digital marketing content to flow and work better together.
Generate Organic and Qualified traffic Getting people to your website is great, but it doesn’t matter if they are not the right people who fall within your target market. If you are not attracting qualified traffic to your website, then enterprise SEO can help rectify that.
Enterprise SEO helps you attract the individuals to your website that will take action. As previously mentioned, higher search ranking means more qualified users visiting your website.
Enterprise SEO provides you with the tools and techniques to craft that content that is most appealing and responsive to your audience when they make those searches.
The only way to know if your efforts are working or not is to track them. With enterprise SEO, you will be able to track every effort you are making with your website.
You can do this through data tools such as Google Tag Manager and Google Analytics. These help you track specific metrics on your site so you can better optimize it to reach higher quality results. In addition, detailed reports can be compiled to show the data that was tracked.
Whether it be link clicks, where your visitors are coming from, or total conversions, enterprise SEO gives you the ability to analyze these aspects of your website.
It’s important that you understand what these metrics mean for the success of your business and how you can maximize them for the best results.
Now that we’ve covered some benefits of enterprise SEO, let’s look at some best practices you can implement to help you get the most out of your enterprise SEO strategy.
Enterprise SEO Best Practices you should go with:
4. Expand Your Content
Once you find keywords that rank in striking distance and your site is relevant for those keywords, you can expand the current content to meet end user intent and make it more relevant and useful for your users.
This is especially important if you have thin or empty pages (pages with little to no content). The process of finding thin pages and expanding the content is easy.
- Enter your domain in Deep Crawl.
- Go to the Content section and click on content > body content > thin pages.
- Grab the URL and paste it in Ahrefs and see what keywords the page is ranking for and find the position. If the keyword is ranking in striking distance and is relevant and important, review the page, and expand the content to cover more topics, answer more questions, etc.
Why Should Brands Do This
Low-quality pages and thin content are increasingly hard to rank in Google, thanks to numerous algorithmic updates. While not impossible, it’s hard to rank thin content for keywords where there is lots of competition.
Brands need to give users high-quality content. If you want to make your site rank, give users useful and meaningful content that they can consume and find helpful. In other words: stop selling and start helping.
- Good user experience.
- Higher domain authority.
- Better engagement metrics.
- Better visibility and more traffic.
5. Focus On Your Brand And Your Audience
This can be easier said than done, especially if you see certain techniques working well for other businesses in your industry. However, you have to remember that every business is different. Roughly 57% of consumers think that less than half of brands are creating authentic content.
Focusing on what your competitors are doing is not going to help you create content that is right for your brand. Remembering your specific goals and thinking of who your qualified prospects are will help you distinguish your brand against the competition.
When you assess your brand and pinpoint who your target prospects are, it will give you a better idea of what you need to do to reach them. When creating your enterprise SEO campaigns, you can draw inspiration from other sources.
However, it’s important to remember what aspects make your brand unique. Creating that content that highlights the authenticity of your brand is what will ultimately help attract your target audience.
In addition, you will be able to better understand what aspects are most important to your target audience and you will be able to use that to your advantage, however it may work for you. For example, getting other reputable websites to link to your website is a great way to build your site accountability.
These are called backlinks. Creating content that makes your target audience feel connected to your brand is important and a great way to separate your business from others.
Questions like “Who are they?” and “What is important to them?” are questions that you can focus on when developing engaging and meaningful content for your audience.
6. Leverage outreach
As an enterprise company, your brand is well-known to consumers, as well as bloggers, influencers, and journalists. Many enterprise-level businesses, however, fail to leverage outreach because they assume they’ll receive coverage due to their brand’s size.
Bring outreach back to your enterprise SEO strategy and start seeing the results.
Why use outreach for enterprise SEO?
Outreach deserves attention from well-known brands for a few reasons, including:
- Grow your backlink profile
For many enterprises, their backlink profile isn’t a significant area of focus, though it matters to enterprise SEO. Depending on your company, you may have plenty of high-quality links from trusted and reputable sites in your sector. A link from another website, however, goes beyond your backlink profile.
That backlink can earn your business traffic, as well as make your brand top-of-mind to readers.
- Put your brand front-and-center Outreach can also help your company stay at the forefront of consumers’ and business buyers’ minds. A mention of your latest product or share of your newest blog post can remind (or even introduce) readers to your brand, products, services, and unique value.
If your competitors aren’t bothering with outreach, you have a tremendous opportunity here.
- Increase your word-of-mouth recommendations Connecting with bloggers and influencers trusted by your target market can also help your business reach its goals for growth. With endorsements from influencers and bloggers, you can experience the benefits of word-of-mouth recommendations.
If you do paid partnerships with influencers, you can also (as a part of your agreement) require your influencer not to endorse any competitor products for a set period. This approach can help your brand increase the value of influencer marketing, as well as get ahead of the competition.
7. How do I use outreach for an enterprise SEO strategy?
Deciding to re-invest in outreach is a smart decision for your enterprise SEO strategy. It can help you outpace competitors, as well as grab valuable market share.
Plus, it can improve your brand and the public’s perception of your company, products, or services. Get started with outreach with these steps:
- Research: First, you want to investigate your target audience’s preferred news sources, influencers, and bloggers. Once you know where your audience likes to go (and who they trust), you can move onto compiling content to share with these individuals.
- Compile: Next, you want to create a list of potential content, products, or services to promote. In most cases, what you offer will depend on the point of contact, outreach goal, and current company focus.
- Generate: Now, you can match what you’re looking to promote to specific influencers, journalists, or bloggers to contact. For example, you may have a new blog post targeted towards college-aged adults that would appeal to a blogger, but not to a journalist.
- Contact: Finally, you can start to reach out to your contacts. When outreaching, remember to personalize your email to that person, like by using their name, as well as mentioning the value that your content would offer the contact and that contact’s audience.
While you may have a recognizable brand, not every blogger, influencer, or journalist will respond to you. This is normal. They’re likely receiving dozens of requests every day, which is why it’s essential to keep your emails short and emphasize your content’s unique value.
8. Utilize The Proper Keywords
A big part of enterprise SEO is your keywords. The importance of the keywords you use will determine how much of your target audience you will reach. The key is to choose a keyword that you believe is most relevant to your brand and what your target audience will be searching for.
Then, develop content around that specific word. This will help you rank higher on search engines when your target customers make searches online.
However, picking the right keyword takes thought and consideration because if it’s not being used in search results, then your content won’t be effective.
Your keyword can be as short as two words, to as long as five words, but the important part is to make sure it is the focus of your article. You want this word to rank the highest when it comes to search engine results. Take a look at an example of a keyword search we did below:
Easy steps to take when searching for the right keyword include:
- Think about the topic you want to focus on and provide the most valuable information on it.
- Make a list of possible keywords you can use.
- Use Google Keyword Planner to research the popularity of those keywords and avoid choosing very high volume words.
- Use long-tail keywords that are more specific.
The point of a keyword is to help attract a relevant, qualified audience to your website. The content you create around that keyword will draw potential customers into your site and help to answer the questions they are searching for solutions to.
In addition to providing the answers they need, helpful content will establish credibility for your brand. The more valuable content you publish on your website, the more likely it will be for your target audience to see your company as an industry expert.
9. Utilize On-Page SEO
On-Page SEO is the action of optimizing specific pages on your website for better performance. Different from off-page SEO, which includes activities that are performed away from your website, on-page SEO includes optimizing internal links, meta-tags, and title tags. For example, you can reconfigure your website meta-tag.
A meta-tag is the snippet of your website that is displayed on the search results page. Developing a descriptive meta-tag will help your website stand out on the search engine results page, thus increasing the amount of clicks your website link gets.
Or maybe you want to optimize your page titles on your website. Let’s talk a little bit more about titles and how you can optimize your title tags.
10. Optimize Your Page Titles
The title of your article is the first thing your audience will see when your website pops up. Additionally, there are many results that pop up and at a first glance, the most appealing one will most likely be the one your audience will choose.
Thus, it is crucial to make the title stand out and engage your audience so you can get them to travel to your website. How can you make your site worth clicking on? Brainstorm title headlines with different variations.
The first title you choose may not always be the best one. Brainstorming a few different headlines will help you think outside the box.
Also, use the keyword in your headline in a natural way and as close to the beginning of the title as possible. For instance, if your keyword is “at-home workouts,” then a possible title could be “At-Home Workouts for Beginners.” These factors are important because they will make your titles optimized for results pages.
And your articles will automatically sound reputable, making it more likely to get clicked on by your audience.
11. Create A Good User Experience
Your website design does play a part in the user experience, but so does your content. If the content on your site is not being optimized to provide a good experience for your website visitors, then you might want to make some adjustments using enterprise SEO.
With enterprise SEO, being able to keep your target user in mind will come easy. You will be able to pinpoint what your users want to see and how you can create content that adds to your user’s experience.
As you can probably tell, enterprise SEO is very important to your website’s success. There are many aspects that can be overlooked when it comes to creating content for websites.
We know that enterprise SEO plays a big part in generating organic and qualified traffic to your website. Hope you discover a lot with this post? But most important thing is don’t stop learning.