About a half of the world’s population which is around 3.7 billion, use internet. In these 3.7 billion people, 74% are active on social media so 2.7 billion people in the world use social media posts actively. That is why social media has become a great platform to reach out your potential customers but the thing is there is more and more competition. And the competition is increasing day by day because the social networks are continuously growing.
That is why social media platforms is emerging as a marketplace where people love to share their thoughts, information, and promote their products and businesses. So it is becoming harder and harder to stand out.
But don’t worry this post is going to tell you How to Make Your Best Social Media Posts Stand Out, and how to set yourself apart form your competitors and get more engagement on social media posts.
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One of the best way to make sure your social media posts stand out is be positive when posting. People respond and tend to share more when the post is about something positive. No one likes a negative Nelly! The items that get the most shares on Facebook tend to be those things that are positive, inspirational and/or funny.
People might agree with your negative sentiments – but they will hold back the Likes, Comments and Shares because they don’t want to be perceived as negative. Make sure your posts capture brand.
If you share social media posts, put a sentence or two around why you are sharing the post and what you liked about it. That way you can still attach your personal brand to shared content. Be consistent with your social media posts. It is one of great way to your online business.
Get Advice From Your Audience
After be positive when posting, also get advice from your audiences. Be proactive with your target audience and followers. Beyond simply engaging with them on social media posts, make them feel valued and respected by asking their opinion or advice on a particular topic.
By posting a same industry-related question, you can be people talking and generate dialogue among your followers. It’s also a great tool for obtaining feedback on your products or services.
Not only when you demonstrate to your target audience just how important they are to you, but you’ll also show how much you trust them.
Choose the Right Social Platforms
Choose the right social medial platforms and make sure all your social media posts actually stand out. Rather than jumping right in and creating a presence on every social channel. You can think of, take your time and research how your products or services can be marketed on each platform.
In addition, you need to know your target audience intimately and have a good understanding of the social channels they use. There’s no sense in trying to fit a square peg into a round hole, if your content doesn’t fit or your target audience isn’t active on a particular platform.
With more than one billion daily active users, Facebook is the most logical starting point. Granted, not every user is a potential customer, but Facebook is so valued because it promotes the development of organic relationships with your customers.
Interaction and engagement are important when attempting to nurture relationships with new customers. Beyond Facebook, you’ll have to decide what works best for your business.
If you want a platform that visually showcases your products or services, then Instagram (which has more than 500 million daily users) and/or Pinterest could be invaluable channels for you.
And keep in mind that there are niche social networks that may help you reach a specific target audience and could be used to help your business distinguish itself.
Put images with your posts
A picture is worth a thousand words. This is true for both your social media posts and your profile. LinkedIn data shows that LinkedIn profiles with a photo are 21 times more likely to be viewed and 9 times more likely to receive a connection request. When you post, include an image.
A image has similar power when it come to social media posts. According to Facebook, a post with a photo makes up 93% of the most engaging posts. Tweets with images receive 150% more retweets than those without.
Images are just as powerful on LinkedIn. One social media posts has attracted over 6,000 views in 48 hours and is still going strong.
Take Advantage of ASCII Art
Text art (also referred to as ASCII art) is another older trend that made a comeback thanks to Twitter. There are many people out there that don’t appreciate ASCII art; we call those people “idiots”.
Somewhere between the widely popular shrug emoticon and the sign bunny memes, turning your keyboard symbols into funny cartoons is a thing again! Some brands are actually becoming famous due to the creative (and well-branded) ASCII art.
Create Long-Form Content
Long-form content is an overall trend that impacts many marketing tactics. More and more brands are creating huge lists and tutorials that take hours to read. They have been found to rank better (longer content receives 77.2% more backlinks than short articles) and they appear to do well on social media.
But long-form content is not only good for your on-site content—it’s also great for social media posts updates. More and more thought leaders are putting long Twitter threads together that read like articles.
For example, when talking about Quora on Twitter, Anita Campbell, founder of Small Biz Trends, includes personal stats, results, and tips to achieve more on Quora. Obviously, Twitter is not the only social media platform to try long-form content. Other networks seem to be adopting longer content formats as well.
Some has published a research study claiming that the average caption length on Instagram has more than doubled since. There’s a good reason to believe, the caption length will grow even more in 2021.
Sharing stories on Instagram is quickly becoming a thing! Followers like to watch pictures, but it’s the text caption that makes them comment, answer questions and contribute their opinions.
When creating long-form content, don’t forget that it is still your official account and your brand. Make sure your voice is consistent and professional.
- Before you ever schedule long-form posts for social media channels, proofread everything.
- It is a good idea to use a grammar checker tool.
- To generate more ideas, use Text Optimizer.
- It will suggest more angles and help you create better optimized context for your long-form content:
Create Recurring Posts/Events
One surefire way to help your brand or online business stand out on social media post, is to create a recurring post or event. Perhaps host a weekly Q & A live stream on the social media network of your choosing, or share a weekly tip, or create a “best of the week” slideshow.
The key is to create something that keeps fans coming back, week after week. This method can be one of the best ways to get creative, connect with your audience, add value, and even show a little personality.
Post frequently According to the LinkedIn research, the users who share content or articles with their LinkedIn network at least once a week are 10 times more likely to be contacted by the recruiters for new opportunities than the users who do not share.
Timing To Post
The time when post on LinkedIn is also very critical to make your post stand out. According to the research articles are most read between 1 to 2 PM, 4 to 5 PM and 7 to 8 PM. You can post your content at the most opportune time so that your post can be read by more users.
According to the research, 42% of marketers believe Facebook and other social media platform are critical for business development. There is a huge opportunity to amplify your message on social media.
Though these social media platforms are crowded marketplaces and there is lots of competition but you cannot sit quietly in this digital era. The key is to use social media platforms correctly and make your efforts stand out from the crowd.
Keep it Simple and Short
Nowadays everyone is busy and there is a lot of information available on the internet and social media. Our attention span is becoming limited and nobody wants to read the long and uninteresting posts.
If your social media posts are short, sharp, and snappy they can get more attention. Write attractive and engaging post which can catch the attention of your audience.
If you want to share a long piece of information, you can create links in your social media posts so that the audience who wants detailed information can open the links and who do not want can read a short form of your post.
Have A Strategy In Place
And the last, and most important, way to help your business stand out on social media posts, is to have a strategy in place. Why? Well having a strategy will give you direction for content, and free up time to get creative.
A strategy will ensure your team (if you have one) is on the same page and that nothing is falling through the cracks. You’ll be fully prepared for what’s coming up, and you’ll have the time to flesh out creative and effective ways to get the word out and create wonderful content to support your initiatives.
At the end of the day social media is not a sprint, its a marathon, and showing up and being consistent is key to success. Also build your own website, is one of the best way to succeed online. Do you like or want to learn more about online business? Click here to get more info.