So how does this work? Although it’s easy for big companies to spend large amounts on content marketing ideas, you as a business owner don’t have to! There are tons of low budget. Content marketing ideas is any type of content (blogs, photos, videos, posts, etc.) that you post online for your followers or potential customers to share, like or comment on. Now Take Your Business Online
Believe it or not, content marketing ideas, is a driving force behind sales. Why? because good content captures a customer’s attention while also making your brand memorable. It is a huge component in your interne marketing strategy that helps to build brand awareness and recognition.
So that the next time a potential customer needs to buy a product, your company is at the top of the list. Building potential customers or cold leads, can pose a challenge. These people have never heard of your company and do not know why they should choose your business over another.
Now as a business owner, you probably don’t have the time to research and identify these free marketing ideas, so we’ve taken care of that for you. In this post, you’ll find a ton of free and The Best Content Marketing Ideas and ways to market your business.
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Create Main Blog Post
This is a long-term marketing tool but can be effective. The cost? A good deal of time and effort creating compelling and engaging blog posts that your target market finds valuable.
Blog posts must solve problems for your potential customers; they should be creatively written; they should include visuals and other media; they should be easily shareable; and they should be easy to read and scan.
You can learn a lot about blogging by reading popular and successful blogs of your competitors and related niches. Your challenge will be not just in the crafting of these pieces but being consistent and regular with your publishing. There are resources and tools that can help you do this.
You may have been told to write blog posts for your business. But do you know all of the reasons blogging is beneficial to your brand? This is essential and the only thing it will cost is your time. Blogs can help answer questions like an in-depth FAQ section for your customers.
They can also help to tell your brand story and share with customers what your company is passionate about. Blogs are one of the best content marketing ideas where you can easily connect and engage with your audience.
If you use WordPress, Squares-pace, Weekly, etc. it is super easy to create a blog section. If your site is in HTML it’s a little tricky, but sites like WordPress can easily be integrated.
All you need to do is create a subdomain for your blog like yourbusiness.com/blog. Then it will be easy to house all of your blogs here and they won’t interfere with your website. It will also make posting them less of a headache.
Pro Tip: Write short blogs as well as long ones.
Entertain your site visitors by adding in photos or even video and graphic components to your blog posts. The point of a blog is to provide people with truly interesting content. You want to make them stay on your website long enough for search engines to deem your site important and move you up in rankings.
Whatever you write, make sure your blog is accessible and easy to find. Link it on your home page and all other pages on your site. If you don’t do this people will have a difficult time finding your blog pages. And search engines won’t be able to rank these pages on your site.
Update your old blog posts
If you wrote a blog post that’s doing exceptionally well, you could give this a boost by updating the data you’ve included and then republishing it. That way, you’re extending the lifetime value of your blog post. At the same time, you’re helping it rank even higher on Google.
This is one of the ways how Hubspot’s able to consistently publish long-form blog posts like this one.
Get Guest Bloggers
Find other experts or business owners in tangential businesses or industries and invite them to write posts to publish on your blog. They’ll appreciate the exposure to your audience and you’ll get exposure when they promote their post to their audience.
Once you achieve a certain amount of success, you’ll most likely end up with people requesting to guest post on your blog.
Social Media Posts
According to research from Buffer, 73% of marketers believe that social media has been somewhat effective to very effective in growing their business. Many people associate social media with advertising. But you are probably already using social media channels to show off your content or link to your website or blog.
Posting on social media at least once a week takes a small amount of time out of your week, but the benefits can be huge! Social media posts are a great way to share content because you can combine them with our other content marketing ideas!
They do not have to be extravagant. They can be as simple as sharing a blog post you have written or posting content that reflects your brands style or values.
Some examples of types of content that you can post include:
- User generated content
- Live streams
- Client testimonials
- How-To videos/articles
We’ll go more in depth with some of these content marketing ideas and how you can utilize them to grow your business! Once you create this content you can spread the word by posting on social media.
Pro Tip: Ask your followers for feedback on your content.
Tell them to share their thoughts in the comments section. This is a sure way to gauge how you are doing with your content marketing ideas. This is also a great way to get your followers engaging with you and each other.
It allows you to build a community which in turn can increase your brand awareness and create lifelong customers. If you want to grow your follower base and engagement rates quickly and efficiently, hire a social media marketing company to do it for you.
User Generated Content
This is quite possibly one of the cheapest content marketing ideas we have. User generated content is FREE and relatively effortless. All you have to do is repost or reblog. How can you encourage your followers to create content for you to re-post?
Here are some ideas:
Run a contest. People love contests where they can win something and did you know that giving away free stuff can actually make you money online? Straight up tell people you want to use their content.
People love it when brands reply to them or use their photos! The first step here is to find a relevant photo or piece of content posted by one of your followers.
Re-post it and then tell other users that they could see their content re-posted too! This will encourage people to start tagging your business in their posts.
Ask people to post photos of their weekend or create a fun hashtag around a day of the week to get followers excited about sharing content. If you can bring personality to your brand your followers will want to tag you in their social media posts and share their adventures with you.
This travel company uses their Instagram to promote content and photos that their users post. It’s easy for them because they are free to use this content as long as they give credit to the original content creator.
And a lot of the time, your followers will create great content! Just make sure that you sort out what is high quality versus low quality. You want to be sure your social media feeds are full of the best possible content.
Tip: The only difficult part may be searching for quality content. But if you encourage users to use hashtags this will make your life much easier!
Create A Weekly Video Tip
Take out your smartphone. Turn on the camera. Set it to video and hit the button to switch the camera so you’re looking at yourself. Now, take 3-5 minutes to tell your audience one helpful tip or insight.
Post it on YouTube and grab the embed code to post in on your site. The point is this, don’t think you have to have the best of the best equipment. If you have great content and your equipment is as good as a what most smartphones have today, you’re good to go.
This is one of our best content marketing ideas that you don’t need to put much effort in. Did you ever think clients could write your content for you? They can with client testimonials! Your only job is to encourage people to review your products or brand.
Don’t be shy when asking for reviews.
Customers know that reviews help you grow your business. And if they have had a good experience with your business they will likely be glad to leave you a review or testimonial that you can post on your website.
When potential customers are shopping for products online one of the deciding factors that they will look at is what other customers have to say about your product.
Yes there will inevitably be bad reviews. Not every online business is perfect and you can’t please everyone. When bad reviews to occur, make sure to handle them with care. Try to make the best of a bad situation. When potential customers see that you have fixed the problem, this will humanize your brand and speak volumes of it.
You might be thinking that video is the most expensive of the best content marketing ideas. Think again! It’s easy to put together a short video or interview that is beneficial to your customers. Videos allow your followers to consume information incredibly quickly without exerting too much energy. This is especially important for millennial audiences and their need for instant gratification.
Here are some video ideas to get those creative juices flowing!
Introduce yourself! Tell people what your business is all about. Having a face to put to a name is so important for your customers. Once they see that real people are behind a brand, they can better relate with your products or services. Show off new products. Yes you can show photos of your products but a video can show every angle as well as how to use your product.
This is your chance to show people why they need your product in their lives. Having a sale? Make a video about it! With video you can use graphics and movement to create an interesting and engaging content. With all of these great video ideas how are you going to go about shooting them on an incredibly low budget?
Here’s a trick. You can use Facebook live to broadcast to your followers for free! They will see your video in real time and you can answer their questions, engage with them and more! Your followers will receive a notification when you go live so you won’t need to worry about having your viewers attention.
This is what your live broadcast will look like. You can see your video in real time as well as see comments and likes from your viewers. When you are finished recording your video you can save it to your Facebook page so new followers can see it in the future.
Webinars are also an easy way to utilize video as well as grow your customer base. Promote your webinar as a free class for people to get expert advice from you! Get people to sign up for your webinar so that you can build your email list and continue to provide webinar viewers with content.
You don’t have to show your face if you don’t want to. Instead build a slide deck to show your viewers the content that you talking about. Similar to the one below that we did on Increasing Your Revenue Through SEO.
Email marketing isn’t the expensive proposition that it sounds like it might be. Email marketing is a powerful tool that you can use to engage customers and increase your sales. Your emails should be diverse.
Which means that not every email should be an attempt to sell your products or services. You should send out interesting, relevant content to your subscribers every so often.
If you focus solely on sales emails your open and click through rates will decline as your subscribers will become less interested in your content. This is why high quality content is so important. You want people to open your emails and then click through to your website.
Adobe sends their readers content marketing ideas like this to engage them and get them to click to their website! This particular email is a compilation of several blogs that may be helpful or interesting to the Adobe community.
They give subscribers snippets of their posts and encourage them to continue reading on their website. Getting people to click through is important because it can impact your search engine rankings and higher rankings tell searchers that you are a credible source for information!
According to Search Engine Journal, content marketing ideas costs 62% less than traditional digital marketing and produces three times as many leads. Even people who use ad blockers and shy away from blatant advertising are willing to explore your site when looking for helpful content that will meet their needs.
Why? Because well-made content is engaging and informative. It’s a solution rather than an ask, which builds brand awareness among an audience who might not otherwise be inclined to search out your services.
Useful content that matches users’ needs can also give your site a great SEO boost, positioning your brand at the top of users’ minds and search engine pages.
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