Every year, we see new elements and styles in website design begin to emerge. Whatever the case, cool website design is essential to engage your audience and hold their attention long enough so that you can get your point across and make that sale.The more simple and clean, the better the user experience is. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience.
we’ve detailed important and modern best elements of cool website design that you can include to improve your site’s performance.
Define “cool” in terms of website design
You must make sure that a single element doesn’t let down the entire website. We all know that when someone references the word “cool” it means attractive or sophisticated, a step above the rest. Cool website design will make your potential customers do a double take. It keeps them engaged, adds value and presents a certain wow factor.
Sure you can use a template, but don’t you want your business to stand out? There are multiple elements of cool website design that you can add to your site to ensure that your customers stay engaged and ultimately buy your product or service. Are you really ready to take your website to the next level?
Cool website design really needs to do several things for your audience.
1. your website has to have that wow factor. This can be something that no other website out in the www has ever done. Or it can be something that other sites do everyday. You just have to do it better than the competition. But how?
2. the user experience must be exceptional. Users will leave your site if they don’t know what to do or how to navigate. Too much text and you risk looking spams. Not enough text and your SEO might take a hit.
3. it must be captivating enough to keep your customer on your webpage page. If you fail to capture their attention quickly, they will navigate away from your site, often to a competitors site and you will lose sales.
What do you need to consider when creating to ensure you not only have a really cool website design but also content that is valuable to your visitors? Certain elements of cool website design will increase your websites usability, making it easier for your customers to learn about your product or service, keep them engaged with your content and ultimately lead to them making a purchase.
Now let’s dig in to some really elements of cool website design
What is it? Mobile phones have taken over and that is precisely why mobile friendly or responsive web design is so important. A responsive website looks good on every screen size from a 27 inch desktop monitor to a 5.5 inch smartphone. With all of the technology today it’s impossible to pinpoint which device your customers will be using, but there’s a good chance that they will
looking at your website on a mobile device. In some years back, mobile devices accounted for nearly 50% of all website page views worldwide. Responsive web design ensures that users see a beautifully designed site no matter what device they are using.
Why should you want it? Your website should respond to the users behavior whether it is on a smartphone, tablet or desktop. Don’t miss an opportunity for a sale because your website doesn’t look good across all platforms.
How does it create value for a user? Imagine that you are surfing the web on your phone. It’s compact convenient and you can take your mobile device anywhere.
You pull up your favorite website to make a purchase and have to zoom in and out to navigate. This is a nuisance and most of the time, your customers will not switch to a desktop device.
They’ll stop looking at your product altogether. You want your customers to be able to easily navigate your site no matter what. You want it to look nice on every device. Make it effortless for them to complete their purchase or learn about your brand.
Example: Food Sense is a website dedicated to plant based eating. The desktop version has a side menu bar as well as horizontal menu bar. When the user views this site on a mobile device, the information transitions effortlessly. It’s not too busy and still manages to include all pertinent information.
Telling Your Brand Story
What is it? Telling a story with your brand is just that. It’s an in depth look at your company, product or service that gives customers a comprehensive and thoughtful picture of your brand. It can evoke emotion in your users, engage them and help you to stand out from the competition.
Why should you want it? You can do incredible things with cool website design but why would you want to tell a story? This is an easy way to engage with your customers. Don’t just tell them your brand story, show them.
Use imagery, sound, video, text. All of these elements can come together in a journalistic way to convey the message that your brand is the best and here’s why they should purchase from you.
How does it create value for a user? This is something unique that not only tells a customer that they should buy your product or service but why they should buy.
If you can tell the story behind your brand or how it came to be, do it. This is a unique approach that gives customers a solid reason to purchase. If you can do it right, your audience will easily become ambassadors to your brand which are basically free salespeople.
Example: The Austrian coffee brand, J Hornig Coffee has a beautiful site devoted to telling a story about their brand. It’s engaging, smart and overall has a pretty cool website design.
They utilize sound, images, video and text to engage their users. This allows potential customers to do a deep dive into what their brand is all about. Telling your brand story like this can create rapport and build trust with your customers.
What is it? Your website must engage with your audience, hold their attention, direct them through the stages of your website and finally encourage them to contact you.
Your website isn’t just there for show, it is there to help you generate leads, increase sales and grow your business so ensure your website engages with your visitors in the correct way.
What is it? If you had the most aesthetically pleasing and user-friendly website on the web, it would still be unsuccessful unless it could be found. Your presence and visibility through digital marketing campaigns including SEO, social media and email marketing is vital to the success of your website.
It’s important that you understand how to be found, what platforms to target and how to utilise your content. Thousands of factors have an impact on where you appear within the search engines, so make sure you have a plan in place!
What is it? It is crucial that your website visitors have a great user experience. With elements of cool website design you’ll also ensure that they have a unique one. User experience encompasses all interactions the user has with your brand or products. It is how someone navigates a website and how they experience it. Your job is to help your customers complete a task with as little effort as possible on their end.
Why should you want it? Without an easily navigable website your users will be lost. A poor user experience can greatly decrease your leads which can ultimately decrease your sales. Potential customers will leave your site if they cannot quickly and easily access the information they are looking for.
How does it create value for a user? As a business, you want to provide your customers with the best possible experience. You want every interaction they have with your brand or product to be exceptional.
If your website is the first interaction your customer has with your brand, and it’s uninviting and difficult to use, your customers are going to find someone else. Make sure your design decisions are meaningful.
Example: Duolingo has a simple interface that makes it easy for users to get started learning a language in four clicks. There is a clear call to action for users to get started.
They then select what language they want to learn, set a goal and choose between starting with the basics or taking a placement test. Duolingo keeps their website design clean which makes for an enjoyable user experience.
Call To Action
What is it? A call to action, also known as CTA, is an element, button, or words that helps you generate leads and get conversions. You’re asking customers to take action and buy your product, sign up for your newsletter, or make an appointment or try your product for free.
Make sure your CTA is above the fold so as soon as people land on your site they are able to see it without having to scroll. It also needs to be visually striking and stand out against other elements on your site (here’s where whitespace comes in handy).
Why should you want it? This is one of the most effective techniques used to increase conversions. Do you really expect users to sign up for your newsletter or try your product if you don’t put a button in front of their face as soon as they land on your site? Calls to action help persuade potential customers to take action on your site.
How does it create value for a user? Similar to navigation, a call to action provides users with direction on your site. When someone lands on your webpage they expect to be able to quickly find what they are looking for.
Example: Spotify has two CTA’s on their site because they are targeting two groups of people: those who want to pay for an account and those who don’t and that pretty much covers anyone. The text above these two CTA’s “Music for everyone.” is bold, catchy and although simple, they have a pretty cool website design.
Videos that automatically play in the background can add a lot to a page. They can be used to tell a story and significantly reduce the amount of other content that is needed to explain your business.
Let’s take Wistia‘s website, for example. When you land on their homepage a large video automatically starts playing in the background, and by clicking on the play button, you get a deeper look at Wistia: This background video serves as a brilliant way to get the visitor engaged to click-through to the main video.
Why is it useful? Background videos focus on enticing the visitor from the moment they land on your page. The video allows your visitor to understand the key points about your company without ever having to read a single line of text.
In addition, video is processed 60,000 times faster by our brains compared to text. While people are often hesitant to read heavy blocks of text, videos appear effortless and can be consumed very quickly.
Did you notice how each elements of cool website design has one main thing in common? They come together to create a beautiful site that will engage your customers and allow them to easily digest information.
If you have a cool website design your customers are likely to share your site with others. This is a simple way to turn customers into advocates for your brand so make sure your site is stellar! As a business whether you have an online store, brick and mortar, or are selling a service, your main goal is to win over potential customers.
Make sure users choose you over the competition. Ready to wow your customers with really cool website design? Let us know and our recommended web design experts can help you make your dream a reality! Check out our recommendation web developers for your business or logo designers and Article writers.
Still have questions about The Best Elements of Cool Website Design For Your Business Page, that didn’t answered in this post? Feel free to leave your questions in the comments, and will be happy to answer them.