Understand What Is Affiliate Marketing And How Does It Actually Work? [ 5 Easy Guide ]

The key to affiliate marketing success is to focus on what works The mechanics of affiliate marketing have not changed. What has changed, however, are the strategies that enable you to become a successful affiliate marketer. 

According to Statista, business spending on affiliate marketing will hit $8.2 billion in the U.S by 2022. Are you ready to understand what is Affiliate Marketing today? If yes, then keep on reading even if you’re Complete Beginner. Now discover how to start an online business.

What Is Affiliate Marketing Actually Means?

Affiliate marketing is the process of earning a commission by promoting another company’s product  When someone buys through your affiliate link, you get a commission. When you sell anything for anyone else and you receive a commission for it, you’re marketing as an affiliate. The first step of your training for how to become an affiliate marketer involves finding out which affiliate products to sell.

How to Become an Affiliate Marketer

  1. Choose a Niche.
  2. Research Programs.
  3. Build Your Platform.
  4. Create and Publish Top-Notch Content.
  5. Create Your Ad Account.

 As an affiliate, you’re a salesperson for the company. You help to make a sale, the company rewards you. But the more you sell, the more you earn. The beauty of affiliate marketing is that there are no limitations and you can effectively earn money by marketing for many companies at one time.

How does affiliate marketing really work?

The merchant gives each affiliate a unique link so they can track who was responsible for a sale. Affiliate marketing is a logical and flexible sales model that creates multiple income streams. This relationship can take multiple forms. You may partner with a brand launching a specific product and receive a percentage of the revenue generated by your referrals.

Best Affiliate Programs for Beginners in 2021

  • Amazon Associates.
  • ClickBank Affiliate.
  • ShareAsale Affiliate.
  • Commission Junction.
  • Rakuten Affiliate.

Affiliate marketers are paid for referring new clients and customers to other businesses, products, or services, often through tracked links posted in blog posts, web pages, emails, or social media posts.

How Much Can We Make As An Affiliate Marketer?

The simple answer to this is that there is no limit. It depends on your niche and the amount of work you put in. Affiliate income is not consistent. You’ll look at income from an annual basis instead of monthly.

A decent affiliate can make anywhere from $10,000 a year to $400,000. For example, Pat Flynn from Smart Passive Income made over $100,000 in affiliate commissions in December 2017. Keep in mind that the peoples making cool today have done an excellent job building their brand. It’s taken them years of hard work to reach the level.

If you’re just starting out You need to manage your expectations. You won’t earn the big bucks right just like that, but don’t let this discourage you. The success of others tells you that with hard work, time, and the right knowledge, you too can potentially reach those levels.

How To Get Started with Affiliate Marketing

This step will really help you to get started as Affiliate Marketer.

1. Decide on a platform you which

Honestly, you can do affiliate marketing on any type of platform you wish. Even if you plan onto doing some business, you need to have some investment for it but with affiliate marketing , you can start your business with no initial money needed.

Even if you don’t have anything to make your initial investments, it really doesn’t matter when it comes to making some good earning. However, it’s much easier to build an audience and increase your affiliate sales via one of two channels: a blog or YouTube channel. Starting a blog today is relatively easy and cheap.

There are plenty of tutorials online that teach you how to get started. The best part It’ll likely only cost you a few dollars per month. Once your website is up, optimize it for search engines so that you have a better chance of ranking. From there, you’re free to add affiliate links in your content.

The other platform is YouTube. Creating and uploading content to YouTube is free, which makes it ideal for many people. Optimize your videos for SEO, and include affiliate links in your description.

2. Choose your interest niche

Finding your niche is one of the most crucial parts of starting your affiliate marketing efforts. The wrong niche will make it harder to sell, and the right niche will make it easier.

Choose a topic that focuses on a specific category. For example, the topic of “food” is an enormous category. Rather than tackling that, try something more specific, like grilling food.

Keeping your topics tight can help you build a more focused audience and potentially help you rank higher in search engines. Even if you’re just creating and paying for online advertisements, your niche can make or break how profitable your affiliate marketing efforts are.

3. Find affiliate platforms and Networks

Once you’ve identified your niche, you need to find one or more affiliate networks 

Networks are usually a middle ground between affiliates and merchants, and a number of these exist, but the way to find these is typically to start to scope out merchants you want to promote and look how to sign up to their schemes.

You probably started your blog with the goal of making some money somewhere down the line. Once your platform is live, you need a product to promote.

The fact is that most of the bigger companies that offer products and services for affiliates to promote use larger affiliate networks to position their offers.

Some of the bigger affiliate networks include ClickBank, CommissionJunction, Rakuten’s LinkShare, Impact Radius and countless others. 

Take Amazon’s affiliate program, for example. You can earn up to 5-10% commissions on almost anything Amazon sells.

Sometimes, like with the case of Fiverr for example, they run their own affiliate networks so you would apply directly to the company.

However, be aware that you need to submit an application to most of these networks to be accepted. Once you’re accepted in, you’re often required to apply directly to the merchant afterwards. 

4. Create great content

If you want your affiliate Website to succeed, you need to create high-quality content where your affiliate links fit naturally.

You can use your blog. If you don’t have a blog [It is a big mistake by the way’], you can use social media, content marketing, video tutorials, infographics and so on and so forth. But  your primary channel to deliver long-form value is going to be your blog.

Start building a blog early and stay consistent with it. People need to stick around and read your content, interacting with it and sharing it. That’s when you know you have something great. And that’s what it takes to make search engines like Google to really stand up and notice you.

5. Drive traffic to your affiliate site and Promote Your Affiliate Links

You’ve created great content. The next step is to get more people to read it, so they will click on your affiliate links. Every single network or merchant will provide you with specific links that you can use to promote whatever it is you’re looking to sell.

Three traffic strategies to consider

(1). Paid traffic This is where you pay for traffic to your site. You can do this using PPC ads.

(2). Search engine optimization (SEO) is the practice of optimizing pages to rank high in search engines like Google.

(3). Build an email list (Email lists) allow you to communicate with your readers anytime.

6. Get clicks on your affiliate links

Because you have an amazing piece of content doesn’t mean people will click on your affiliate links. Make the links a shade of blue.  I say blue because that’s the most popular color of links and therefore visitors know it’s a link immediately.

Here are what you need to know.

 2. Link placement If all your affiliate links are at the bottom of the page where people rarely scroll, clicks will be few and far between. On the other hand, make every other word a link in your introduction, and your content will look spams. You need to balance link placement.

3. Insert the links in your content The best place to insert your link is inside your content, and this is the place where you get the most CTR for your affiliate link. Relevant links inside your content will bring more CTR then banners (or links) in the sidebar of your website.

3. Bonuses What is more tempting for your readers to click through your affiliate link and purchase the product is when they can get a special bonus for it.

In this case, you can give away free bonuses for your readers who purchase the affiliate product from your link. This is an effective step to increase your CTR as well as your conversion rate

7. Convert clicks to sales

In affiliate marketing, two conversions need to take place for you to make money.

The first conversion is the click to the product page. You’re 100% in control of this action. Use the tactics above to improve your chances of getting that click.

The second conversion is the visitor purchasing the product. In the case of affiliate marketing, the merchant controls the checkout, and their conversion rates are out of your control.

Conversion Tracking gives you more control over your profitability and more detailed reporting of your AdWords campaigns.

Four Things You’ll Need To Do To Get Started

1. Decide on an action to track.
Decide on the action you’d like to track on your website. This can be any activity on your site that is valuable to your business.

Do you want to track sales? Or perhaps you have a form on your site and you’d like to know how many AdWords clicks result in form completion. Or you may simply wish to know how many people view a certain page of your site.

2. Identify the conversion page.
The conversion page is the web page to which a visitor is brought immediately after they’ve completed the action you want to track. Let’s say you want to track the sale of cameras. A buyer on the site completes a purchase by confirming their payment details.

After they’ve taken this action, they reach the “Thank you for your purchase” page. This is the conversion page where you need to add the code—the same page will most likely be applicable to all purchases available on the site.

3. Add the code to your chosen conversion page.
Your conversion code is available within your AdWords account, under the Tools section. If you have access to your website html, you can easily add this small piece of code to your conversion page.

The clicks generated should be from targeted visitors or targeted traffic. That would mean that an average sale could happen anywhere between 100 and 200 clicks provided all of them are unique.

4. Place your link above the fold Make sure that your readers can see your affiliate link clearly. That’s why it’s better for you to place an affiliate link above the fold.


This Post has taught you the tools and skills you need to begin affiliate marketing. What’s more important is taking action. Building your website is one of the most crucial things you can do to succeed online because you are building on your own platform.

Use the social channels in combinations with SEO and paid advertising to gain an audience to your website and offers to build your brand and business.

Most importantly, never stop learning. Those who are successful today started from the bottom.

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